Current as of 19th February 2009 and until next revised. Please check back regularly for any amendments.
Gen3Media’s system gCast™ administers permission-based marketing on the Internet, sending personalised messages from companies to their customers.
The transmission of unsolicited commercial email is expressly forbidden through Gen3Media’s system.
How Gen3Media avoids “spam”?
We require companies (our clients) to use the system for communicating to individuals with whom they already have a relationship*. If additional sources of information are used, companies may only send communication to individuals who have expressly shared their address for the purpose of receiving offers and information in the future (often called opt-in lists).
Gen3Media encourages companies to personalise their communication with information that indicates they have an existing relationship with their customer/s. If companies use an external source for communication data, we endeavour to require those companies to supply the source of their customer data to us in the event recipients complain to us about receiving unsolicited communication from us. We encourage companies to respect their customers’ time and attention by controlling the frequency of communication to individuals.
How does Gen3Media protect a customer’s privacy?
The gCast system allows our clients to collect identifiable information that is specifically and voluntarily provided by their customer via their website, location of business or through other forms of contact/communication.
Gen3Media employs generally accepted standards of technology and operational security measures to protect against the loss, misuse and alteration of personal information, as supplied by our clients and therefore used by our system.
Gen3Media understands the importance of protecting children’s privacy especially when communication to them via email and therefore in an online environment.
The services provided by Gen3Media to our customers are not intentionally designed for creating marketing opportunities directed at children 13 years of age or younger and further more it is Gen3Media’s policy to never knowingly collect or maintain information about any child under the age of 13 without their parent’s or legally recognised guardian’s approval.
How can a customer stop a company from sending communication?
Each piece of communication sent through the gCast system contains an easy, automated way for customers to cease receiving messages from that sender. If a customer wants to do this, simply follow the instructions at the end of any email/sms delivered through this system.
If a customer has received unwanted, unsolicited email sent via the gCast system or purporting to be sent via this system, and believe they have already opted out, they are invited to forward a copy of that message with your comments to Gen3Media Member Support Team for review. Gen3Media will respond to customers within 48 hours. Most business owners would be horrified if they knew they were sending customers unwanted communication. Usually Gen3Media finds a simple answer to such disputes (eg. some customers have opted in via two separate email address, gCast has removed them from one of the addresses, but not the other).
Gen3Media respects every member of the community and ensures, to the best of our abilities, that none of our clients (the companies sending you information through gCast) continue contacting customers once they have opted out via the system.
What to do if a customer is still not happy with the outcome?
The Privacy Act 1988 gives customers the right to make a complaint if they think “personal information, including health information, has been mishandled by a Commonwealth or ACT government agency or a private sector organisation”.
Our Government has set up a Privacy Commissioner for such occasions and if you would like some indication as to whether the Privacy Commissioner can investigate a complaint, please use the Government’s Complaint Checker. (This is not a Gen3Media service)
Generally, the Privacy Commissioner will recommend that if you think that your privacy rights have been infringed, you need to try to work out the problem with the organisation or agency you are concerned about, before you submit a complaint to them.
According to their website, “the Office of the Privacy Commissioner handles your privacy complaint free of charge. You do not have to be represented by a lawyer to make a complaint to them about privacy. If you do decide to hire a lawyer, you must pay for the lawyer yourself. You may withdraw your complaint at any time”.
Gen3Media suggests a customer should contact the company directly. If this doesn’t bring about the desired outcome, go through the ComplaintChecker and if you still feel you are being done a disservice follow the links on the Complaint Form. Additionally, you can phone them on their Privacy Hotline on 1300-363-992 or write to them at:
The Federal Privacy Commissioner
GPO Box 5218
Sydney NSW 1042
Gen3Media reserves the right to modify or amend our Permission Policy and Privacy Statement at any time. To ensure you always have our most recent version the effective date will always be clearly displayed at the beginning of this policy and statement.
Gen3Media Member Support Team
* Relationship is being used here to define the fact that the recipient of email sent by our client has in some way opted in for communication from our client.