What is Relationship Marketing?

Relationship Marketing is based on leveraging the connection between outstanding customer service and product quality to drive sales and increase profitability. Companies that successfully integrate these two components are rewarded with high customer retention, repeat business and word of mouth referrals.

Consider the following statistics:

• Repeat customers spend 33% more than new customers.
• Referrals among repeat customers are 107% greater than non-customers.
• It costs six times more to sell something to a prospect than to sell that same thing to a customer.

At Gen³Media, we teach businesses how and when to communicate with customers to maximise results and build better relationships. As a partner of Gen³Media, you’ll learn to manage and increase your customer database, build loyalty and increase sales using our revolutionary gCast online marketing platform.

gCast’s unique Set & Forget™ feature puts your marketing efforts in tune with customer life cycles to create more effective and efficient marketing communications. Automated communications, triggered by date joined, date purchased, renewal date or any other demographic that can be profiled against your customers.

Develop and strengthen customer relationships and have your marketing working 24/7.

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